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The latest from the LEWIS blog

Learning from the Pandas: 5 Tips for a successful communications campaign in Hong Kong

Can you still recall the “Panda craze” in Hong Kong just over a month ago? 1,600 pandas made of recycled materials by French artist Paulo Grangeon visited Hong Kong in July and the campaign immediately turned viral. Social media was swamped with posts about the pandas’ footsteps in Hong Kong and my Facebook newsfeed featured […] Read more…

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