Free webinar - Red Alert: Crisis management in a social media landscape

Your organization faces more crises today than it did last year as a result of social media. This webinar presents a practical approach to dealing with them for communicators and business executives.

What will you learn?
• How social media has changed the nature of crises organizations face
• How to monitor for crises before they get out of control
• A workflow to evaluate your response to a crisis
• Tips about how to prepare and what to say

When is it?
Friday February 12, 2010 at 12.00pm ET / 9.00am PT
Duration – 45 minutes, plus 15 minutes Q&A
 
Who should attend?
• Public relations and communications professionals at all levels
• Marketing professionals responsible for social media
• Business executives responsible for the reputation of their organization
• Anyone interested in social media

How much does it cost?
This training webinar is free and will cost you zilch.

How do I sign up?

Who are the hosts?
 
Lucy Allen, SVP account servicing - San Francisco
Lucy oversees one of the agency’s fastest-growing offices, LEWIS San Francisco, and is also responsible for client servicing initiatives and best practices across the US.
 
Lucy provides strategic direction on accounts and works with clients on messaging, coaching and campaign planning. She has eleven years of PR experience, both in Europe and the US, has led some of the agency’s largest campaigns for Adobe, Borland, BT and SAP, conducted launch campaigns for numerous start-ups and helped many emerging brands build their profile. She is a Silver Bernays award holder and was nominated as a PR News 15 to Watch in 2006.
 

Morgan McLintic, EVP US and APAC - San Francisco
Morgan joined the agency in 1996. He has been actively involved in establishing offices for LEWIS in San Diego, San Francisco, and Washington DC. He currently heads LEWIS’ operations in the US and APAC.

Morgan has advised a range of technology and telecom companies on marketing and PR from start-ups, such as MobiTV, to late-stage private companies, such as Airgo (acquired by Qualcomm), and Linden Lab’s Second Life, up to publicly listed firms, such as BT. He has participated on panels for AlwaysOn, MIT / Stanford VLABs, OnHollywood, PRSA, Social Media World Forum and WITI. Morgan was ranked by PRWEEK as one of the ’40 Under 40’ in 2009. He hosts a blog about PR at www.morganmclintic.com.