services - media relations for social media PR and SEO PR
Media relations
Founded by a journalist, media is at the very heart of LEWIS. We believe that the fundamental skill in PR is the ability to build a good story. With former reporters on-staff in every region, our teams anticipate the media agenda and communicate their clients’ messages in a compelling way, often creating entire story packages for reporters and bloggers. They also know that being responsive and knowledgeable is critical.
The agency’s media relations expertise spans trade, consumer, business, broadcast and social media. The agency excels at telling complex stories in such a way that they will resonate from high-level business media to the consumer press.
LEWIS ensures media relations campaigns dovetail with blogger relations and other social media PR strategies, as well as wider marketing and communications initiatives. It is also expert at designing global media relations strategies that meet central corporate goals while respecting differences in media cultures around the world. LEWIS also provides expert SEO public relations strategies for increased media exposure online through all major search engines.
Media relations services include:
- Awards programs
- Blogger relations
- Broadcast outreach
- Bylined article programs
- Case study placement
- Copywriting – press releases, case studies, articles, SEO and more
- Feature tracking
- Media events – roundtables, press conferences, virtual events
- Media tours
- Media training
- Messaging workshops
- Multimedia press assets
- News optimization
- Newsroom creation and management
- Proactive media outreach including story identification
- Product launches
- Product review programs
- Rapid response to breaking news
- Social media press releases
- Trade show support