services - analyst relations

The LEWIS Analyst Relations division exists to help companies enhance and build long-term relationships with the most influential industry analysts. LEWIS’ efforts focus on three key areas – strategy, counsel and tactics.

More analysts are working as part of global research teams and the geographic location of an analyst does not determine his or her coverage. In recent years, globalisation has had its affect on the industry analyst community. We do more than acknowledge this trend, we have flexible approach to build and strengthen dynamic relationships with the right industry analysts regardless of where they are based.

LEWIS AR understands the greater value of Analyst Relations; it’s the positive impact that analysts can have on a vendor’s sales efforts. For those clients seeking to take AR to the next level, we have had great success in developing ROI-driven campaigns in which AR is an above the line cost. If this kind of campaign is of interest, we would welcome an opportunity to tell you more.

With LEWIS AR, your campaign could include:

• Global, regional or country-specific AR campaigns
• Integrated AR and PR
• Tailored proactive AR campaigns pairing executives with leading industry analysts
• Briefing tours
• Industry vertical campaigns
• Analyst summits
• Executive analyst briefing coaching
• Material development

We also offer a choice of measurement options to track success. This includes analyst audits, tracking report coverage and sales referrals

The division is headed up by Ed Gyurko. With over 15 years of experience Ed has global and regional AR experience. He has worked with vendors across a variety of technology sectors including telecommunications, mobility, hardware, software and security.

Contacts

Ed Gyurko, analyst relations manager, on +44 (0)20 7802 2626 or edg@lewispr.com

Dan White on +1 619 516 2559 or danw@lewispr.com