services - social media

What is social media?

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RSS, virtual worlds, Typepad, podcasts, wikis, Facebook, YouTube, Twitter, Digg and del.icio.us. The flow of information across the huge array of new platforms and services that make up the ‘social media’ sphere can seem uncontrollable.

As a result, social networks represent the biggest change facing the media in 50 years – but how are they impacting PR? How do you own a part of a conversation that is happening without you, where the consumers have begun to take an active role in changing public opinion about your brand?

Services

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Blogger relations

• Create a blogger ‘magic circle’
• Communicate with them the right way
• Track online coverage

Blog creation and copywriting

• Own your part of the conversation
• Fully managed writing and editing service
• Design and hosting

Social media consultancy

• In-house bespoke training or group sessions
• Blog strategy workshops
• Building brand credibility online

Blog monitoring and crisis management

• Find out what’s being said about your brand
• React quickly to any negative posts
• Ensure you fully understand the channel

Podcasts

• Video and audio podcast creation
• Hosting, delivery, marketing and tracking
• Create customer, b2b or staff podcasts