Concentra, the London-based business consultancy and technology company, has appointed LEWIS PR as its retained agency after a three-way competitive pitch. Concentra is focused on benefits realisation, helping organisations evaluate the success of efficiency programmes through a hybrid of management consultancy, innovative technology and data analytics expertise.

Since its inception in 2005, Concentra has designed, built and deployed a variety of customised products and services that provide clients with a competitive advantage. The company develops solutions for clients in a variety of sectors spanning healthcare, pharmacy and finance.

LEWIS will work with Concentra to develop an integrated PR campaign involving both traditional media relations and social media. A core focus will be raising Concentra’s brand profile amongst key audiences, including the healthcare press. Key vertical, trade and national titles will be targeted with the aim of increasing web traffic and sales leads.

Gill Frood, Marketing Manager at Concentra, added: “When Concentra reached its fourth anniversary, we decided the time was right to elevate our brand and take PR to the next level. LEWIS was an obvious choice for us due to its extensive experience in the IT space and the team’s enthusiastic, media-centric approach.”

The contract kicks off immediately.