LEWIS PR has launched news 360, the PR industry’s first news aggregation application for iPhone. The Apple-approved application, within the business category of the iTunes store, offers a daily news digest straight to the user’s smartphone.

The LEWIS news 360 iPhone app is an intuitive news aggregator that provides a tailored selection of hand-picked, global, breaking stories direct to an iPhone. The newsfeed is categorized by country and by topic, to allow fast access to the most relevant content.

A companion portal has also been launched in conjunction with the app. The LEWIS news 360 website uses a semi-automated system, to ensure consistency of news gathering across all regions.

Morgan McLintic, EVP at LEWIS, commented, “We’re constantly reviewing applications and creating tools that both our staff and clients can use in the new 24/7 communications environment. This latest development underlines our continued investment in the social media space.”

“To keep us ahead in developments in digital PR applications, we are also delighted to welcome Ahmad Khalid, to join the team as a senior, experienced web developer. Ahmad was instrumental in launching this app,” he added.

LEWIS news 360 is the first in a series of industry applications planned for launch in the next twelve months.