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Avid signs LEWIS PR across Europe
~ digital media creation tools leader selects LEWIS in four-way pitch ~
02 Jul 2009
Avid, a worldwide leader in tools for film, video, audio, and broadcast professionals and enthusiasts, has appointed LEWIS PR as its retained agency in Europe. LEWIS will be raising Avid’s profile throughout Europe as the company providing solutions to enable its customers to make the most listened to, most watched and most loved media in the world.
The campaign will promote Avid’s unified brand, across the UK, France, Germany, Spain and Italy. Outreach will focus on trade, lifestyle and social media.
Since it was founded in 1987, Avid has become the world leader in digital media creation tools for film, video, audio, and broadcast professionals – as well as for home video and home audio enthusiasts. The PR programme will underpin a wider corporate campaign to unify all Avid brands and bring them closer to the customer.
Anna Longstaff, general manager, LEWIS London, commented: “This is a great brand name for LEWIS, in an exciting area of industry. Its technology touches our everyday life in a multitude of ways, so we look forward to promoting the brains and expertise behind well-loved video and music productions.”
The contract kicks off immediately.
The campaign will promote Avid’s unified brand, across the UK, France, Germany, Spain and Italy. Outreach will focus on trade, lifestyle and social media.
Since it was founded in 1987, Avid has become the world leader in digital media creation tools for film, video, audio, and broadcast professionals – as well as for home video and home audio enthusiasts. The PR programme will underpin a wider corporate campaign to unify all Avid brands and bring them closer to the customer.
LEWIS had a unique advantage in the way they structured their team and was able to offer Avid the ability to conduct very localized PR programs across key markets in Europe - while also being centralized enough to efficiently manage our account. The LEWIS team presented a creative approach and strategic direction across everyone one of our business segments and most importantly, they were able to demonstrate how they would help us achieve the great results we were looking for. We’re very excited to embark on a successful partnership.
The contract kicks off immediately.