Control4, a leader in affordable, IP-based home control and entertainment systems, has appointed LEWIS PR as its US public relations agency of record for consumer-based PR. LEWIS was selected after a competitive five-way pitch and kicked off the six-figure campaign in April.

Control4 is the platform for today’s digital home and is the first company to make whole-home automation a practical option for any residence. The company makes everyday life easier by providing one-touch control of both new and existing electronics systems in the home. By allowing leading consumer electronics products to easily work together, Control4 provides effortless entertainment, comfort, convenience and peace of mind to homeowners everywhere. The company’s affordable, easy-to-use software and hardware products enable home theater control, multi-room music, smart lighting, temperature control and security through a range of in-home and over-the-Web remote control technology.

Katie Eakins, managing director at LEWIS, will lead the program and will report to John Yoon, VP marketing at Control4.

The primary goals of the campaign are to increase awareness of Control4 and its technology among consumers, and to strengthen the company’s brand in the US. In addition to targeting consumers, LEWIS will promote Control4’s products to the business, home retrofit, energy and hospitality markets through a combined strategy of traditional media relations and social media programs.

“We look forward to increasing Control4’s presence to drive awareness among its target audiences,” said Eakins. “The company is leading the charge in developing cost-effective solutions for convenient home automation and we look forward to increasing Control4’s profile among its key audiences.”