LEWIS PR has been appointed by Kingston Technology, the world's largest independent manufacturer of memory products, as its PR agency in the Benelux. The PR objective is to maintain Kingston’s profile in the B2B market and to reposition the company into a market leading memory brand for consumers as well.

Kingston offers over 2,000 memory products that support nearly every device that uses memory including computers, servers and printers, MP3 players, digital cameras and cell phones. Kingston is also active in the gamers and PC enthusiasts market with its HyperX memory range. In 2008, the company's sales exceeded $4 billion, the second highest revenues in its 21 years of history.

“Kingston Technology is a strong brand in the technology space and a fantastic addition to LEWIS PR’s client roster”, said Yvonne van Bokhoven, Vice President at LEWIS PR. “We look forward to working together to help raise Kingston’s brand awareness with consumers and gaming enthusiasts and maintaining its leading role in the IT space.”