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Absolute Software signs LEWIS PR across Europe
~ North American security leader selects LEWIS in multiple-agency pitch ~
09 Mar 2009
The leader in computer theft recovery, data protection and secure asset tracking™ solutions, Absolute® Software, has appointed LEWIS PR as its retained agency in Europe. LEWIS will be charged with launching the data protection expert’s products and positioning the company’s experts as thought leaders across Europe.
The campaign will seek to build awareness of the Absolute Software brand, already a household name in North America, across the UK, France, Germany, Benelux, Norway, Sweden and Denmark. Product launches to promote Absolute’s offerings will be a priority, as well as traditional and new media strategies. Rapid response to security breach stories will be key to the campaign, positioning Absolute Software as a key partner for government, healthcare, education and law enforcement departments.
Absolute Software partners with major computer manufacturers including Dell, HP, Lenovo, Panasonic and Toshiba, to help organisations with asset management and effective administration of mobile devices.
Sally O’Neill, VP International Accounts at LEWIS PR commented, “The Absolute Software story is a great one to tell. Our international network and experience of taking market leaders into new regions successfully will be a real asset in helping Absolute Software build brand awareness and achieve its growth targets.”
The 12-month contract kicks off immediately across the UK, Germany, France, Benelux and the Nordics.
The campaign will seek to build awareness of the Absolute Software brand, already a household name in North America, across the UK, France, Germany, Benelux, Norway, Sweden and Denmark. Product launches to promote Absolute’s offerings will be a priority, as well as traditional and new media strategies. Rapid response to security breach stories will be key to the campaign, positioning Absolute Software as a key partner for government, healthcare, education and law enforcement departments.
Absolute Software partners with major computer manufacturers including Dell, HP, Lenovo, Panasonic and Toshiba, to help organisations with asset management and effective administration of mobile devices.
We selected LEWIS from an original 14 agencies, down to a four-way pitch. The team’s proactivity and creative approach throughout the process is indicative of how we expect the campaign to continue.
The 12-month contract kicks off immediately across the UK, Germany, France, Benelux and the Nordics.