LEWIS PR, one of the world’s leading independent global public relations agencies has been selected as the agency of record for Linden Lab, creator of the renowned virtual world Second Life, in Japan, effective immediately.  

Linden Lab launched Second Life in Japan in 2006.  As the world’s leading 3D online world, Second Life empowers its “Residents” to create content, interact with others, launch businesses, collaborate and educate in a fully functioning economy that has enriched and touched the lives of a wide swath of Japanese society. Fred Tanaka, General Manager of LEWIS in Tokyo, will lead the program reporting to Jason Link, Linden Lab’s Marketing and PR Manager in Japan.

LEWIS has been commissioned by Linden Lab to develop a communications strategy that conveys the vast and inspiring digital world of Second Life, including deepening understanding of the opportunities that lie within the “metaverse” – our bold new future. In addition, the agency aims to strengthen Linden Lab’s position as the virtual worlds platform leader.

“The level of creative talent, energy and passion for Second Life by Japanese users is second-to-none and we look forward to communicating the many and varied benefits of virtual worlds as Linden Lab embarks upon the next phase of its development here,” said Fred Tanaka, General Manager at LEWIS Japan. “Linden Lab has partnered with LEWIS PR across the U.S. and Europe since 2006 and recognized the strategic importance of the Japanese market as part of a fully integrated and synergistic communications campaign.”