Sprice.com, Europe’s leading real-time travel search engine, has appointed LEWIS PR as its regional agency of record in Asia Pacific.

Developed by Sprice Pte. Ltd., Sprice.com was first launched in the European market in 2006 and has since become the most popular travel search engine with two million unique visitors per month. The launch of its newly revamped Singapore website marks the company’s expansion into Asia Pacific.

Sumrita Chander, General Manager at LEWIS Singapore, will lead the programme and report to Vikas Gulati, Vice President of Asia Pacific at Sprice Pte. Ltd.

The primary goals of the campaign are to increase awareness of Sprice.com and its technology among travel suppliers, as well as consumers, in India, Singapore and the rest of the region. LEWIS will promote Sprice.com’s unique business model to travel suppliers and educate end-users on the benefits and power of meta search technology.

“We look forward to driving awareness of Sprice.com. among media entities, industry partners and consumers,” said Erin Atan, senior vice president at LEWIS. “Sprice.com is a market innovator who is already leading the travel meta search engine industry in Europe.”

Sprice Pte. Ltd. global headquarters are in France while the company’s regional headquarters are based in Singapore.