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LEWIS continues global expansion with launch of LEWIS Japan

~ Tokyo Office is agency’s 33rd Worldwide Location ~

06 Aug 2008
LEWIS PR has announced its 33rd international location with the establishment of an office in Tokyo, Japan. The office will be led by General Manager, Fred Tanaka, who will report to Erin Atan, Senior Vice President, LEWIS Asia Pacific.

Fred Tanaka joins LEWIS from boutique agency PR Bank. He founded PR Bank in 2005 after 14 years working in-house and in agency roles. Fred has in-depth experience implementing local PR programmes for internationally recognised brands including All Nippon Airways (ANA), DaimlerChrysler, ExxonMobil, Faurecia SA, Giorgio Armani and Nissan.

The move to open LEWIS Japan follows strong interest from existing LEWIS clients for the company’s brand of services in Japan. LEWIS already has a solid network in Asia Pacific with offices in Australia, China, Hong Kong, India, and Singapore.

LEWIS is one of the best-known and most respected independent global PR brands. I’m delighted to have been given the opportunity to launch the company in Japan. LEWIS is passionate about having a connection and knowledge of its clients and the media. We are therefore well placed to make a mark in Japan with its signature integrated approach to PR. I strongly believe that the collaborative spirit that lies at the heart of LEWIS’ culture coupled with its solid fundamentals and forward thinking approach will position us at the forefront of the next wave in this market.


Fred Tanaka, General Manager at LEWIS Tokyo
“Japan is a thriving market for the consumer, corporate and biosciences sectors, and as an agency that is independent and fast growing in these areas, we see a potential to establish our brand through our unique integrated and flexible proposition to the market,” said Erin Atan, Senior VP LEWIS Asia Pacific. “We are privileged to have Fred Tanaka on board to help us launch into the market. He is a veteran operator with valuable international experience that is very much aligned to our global vision.”

LEWIS Tokyo is located in Shibuya Mark City.