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Bebo appoints LEWIS PR in Australia and New Zealand
08 Jul 2008
LEWIS PR has announced that it has been appointed by Bebo, the world’s leading social media network, as its agency of record for Australia and New Zealand. LEWIS will be charged with elevating Bebo’s profile in Australia and helping to solidify its position at the number one social media site in New Zealand.
Bebo builds on the notion of traditional social networking websites, combining community, self-expression and entertainment to enable its users to consume, create, discover and share professional and user-generated content. Bebo has more than 42 million users worldwide, with daily use on average spanning 30 minutes. In New Zealand Bebo is the number one social networking site with approximately one million unique users.
“Bebo is a fantastic brand and a great addition to LEWIS PR’s portfolio of clients,” said Scott Pettet, Associate Director, LEWIS Sydney. “They’re really shaking up the social networking space and carving out a unique position by creating and leveraging really great content for their users.”
One of the immediate priorities for LEWIS PR will be helping to build the Australian and New Zealand audiences for The Gap Year, a unique reality travel program produced by Bebo in conjunction with Endemol UK. The Gap Year follows six lucky Bebo users from the Australia, Canada, Ireland, New Zealand the UK and US on a dream ‘gap year’ travelling holiday, visiting exotic locations across the globe, including Australia and New Zealand.
Bebo builds on the notion of traditional social networking websites, combining community, self-expression and entertainment to enable its users to consume, create, discover and share professional and user-generated content. Bebo has more than 42 million users worldwide, with daily use on average spanning 30 minutes. In New Zealand Bebo is the number one social networking site with approximately one million unique users.
LEWIS PR's dedicated Australian team offers a strong media focused service combined with a proven local understanding. Bebo's needs are constantly changing as it continues to evolve and expand globally. LEWIS PR's adaptability and results driven approach combine to create a powerful vehicle to deliver our messages.
One of the immediate priorities for LEWIS PR will be helping to build the Australian and New Zealand audiences for The Gap Year, a unique reality travel program produced by Bebo in conjunction with Endemol UK. The Gap Year follows six lucky Bebo users from the Australia, Canada, Ireland, New Zealand the UK and US on a dream ‘gap year’ travelling holiday, visiting exotic locations across the globe, including Australia and New Zealand.