LEWIS PR has been appointed by web-based businesses, BoilerJuice and Quotatis, to handle their public relations. The agency will develop PR campaigns to drive new subscribers to their websites and raise the media profiles of the online service providers.

BoilerJuice is the UK’s largest provider of heating oil and supplies millions of litres of oil to thousands of customers. The Midlands-based business uses web technology to bring oil users and suppliers together. It ensures that customers benefit from the best prices, and has revolutionised the way the oil supply chain is able to operate.

Quotatis offers a cost-effective 'pay-as-you-go' system, providing business leads to reputable tradesmen. It gives customers looking for recommended suppliers up to five referred options, which are local to them.

The BoilerJuice campaign kicked off earlier this month and has already resulted in national coverage. Paul Ward, director at BoilerJuice, commented: “LEWIS guaranteed us success from the start, but we have been really impressed by the speed at which it was delivered. As an ambitious, growing company it’s critical that PR is measurable and aligned to our business goals.”

Derek Vaughan, MD at Quotatis said: “Quotatis aims to save consumers time and money, but our greatest challenge is to drive users to the site and generate awareness. LEWIS understood our position immediately and presented a
result-orientated PR approach.”

Longstaff added: “Both new clients demonstrate LEWIS’ continued diversification. The almost instant tier-one coverage achieved for BoilerJuice is further proof of our ability to develop campaigns that appeal to consumer and national press.”