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FTSE-listed Parity selects LEWIS for straight-talking PR campaign
~ agency selected to promote Group success and divisional strength ~
01 Jul 2008
LEWIS PR has been appointed by Parity, the IT services, training and recruitment company, to handle its national and industry PR in the UK.
In a drive for a more proactive and visible corporate profile, the CEO selected LEWIS PR to promote both the recent success of the Group, as well as the expertise of its divisions.
The campaign kicks off immediately and will see LEWIS building Parity’s profile across the national, HR, IT and training press. The campaign objective is to give the organisation a voice in business as well as to promote the industry thought leadership among the three key divisions – Solutions, Training and Resources.
The company, which was founded in 1993, has seen a turnaround in performance under the leadership of Alwyn Welch, CEO.
"We’ve selected LEWIS because of its understanding of our industry and the proposed strategy for communicating this to the business and industry media. The PR approach will support our plans over the forthcoming months and I feel confident the partnership will be a success.”
“We’ve worked with Parity in the past and I’m delighted to see them back in our portfolio,” said Kath Pooley, senior vice president, UK. “It’s a great story to tell with spokespeople who are some of the most knowledgeable people in the industry, so we are looking forward to rejuvenating the message. Especially as it’s a UK success story, performing well in a challenging economic environment.”
Parity is a business and IT technology services organisation delivering technical, recruitment and training solutions that contribute to the business transformation and economic performance of private and public sector clients.
The PR campaign will incorporate media relations, thought leadership and event management at a corporate and divisional level.
In a drive for a more proactive and visible corporate profile, the CEO selected LEWIS PR to promote both the recent success of the Group, as well as the expertise of its divisions.
The campaign kicks off immediately and will see LEWIS building Parity’s profile across the national, HR, IT and training press. The campaign objective is to give the organisation a voice in business as well as to promote the industry thought leadership among the three key divisions – Solutions, Training and Resources.
The company, which was founded in 1993, has seen a turnaround in performance under the leadership of Alwyn Welch, CEO.
"We’ve selected LEWIS because of its understanding of our industry and the proposed strategy for communicating this to the business and industry media. The PR approach will support our plans over the forthcoming months and I feel confident the partnership will be a success.”Parity is a business and IT technology services organisation delivering technical, recruitment and training solutions that contribute to the business transformation and economic performance of private and public sector clients.
The PR campaign will incorporate media relations, thought leadership and event management at a corporate and divisional level.