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Artificial Life Appoints LEWIS PR

~ Teams with agency to increase global exposure and boost end-user adoption ~

16 Jun 2008
Artificial Life (OTCBB: ALIF), provider of mobile games and applications of 3D content and technology for 3G networks, has appointed LEWIS PR as its global agency of record.

Artificial Life develops and sells a wide range of products, including 3D interactive mobile games, branded Java games, mobile entertainment and mobile technology platforms. The company has signed major licensing deals with global entertainment entities and released over a hundred mobile games including America’s Next Top Model™, Germany’s Next Topmodel, Big Brother™, Tokio Hotel – THE OFFICIAL MOBILE GAME, and V-girl™ around the globe. Its own Botme.com content and distribution platform delivers off-deck mobile content to consumers in more than 100 countries.

Katie Eakins, account director at LEWIS, will lead the program and report to Eberhard Schoneburg, CEO of Artificial Life.

We look forward to growing Artificial Life’s presence to drive awareness among media entities and consumers. The company is leading the charge in developing applications for 3G networks, pioneering the ability of mobile phones to move far beyond voice communication. Mobile users worldwide are experiencing Artificial Life’s innovation with 3D multiplayer games, as media providers enjoy increased revenue streams from the company’s advancements in mobile communication and technology.
-- Katie Eakins, account director, LEWIS PR
The primary goals of the campaign are to increase awareness of Artificial Life and its technology among potential media partners, as well as consumers, in the US. LEWIS will promote Artificial Life’s know-how of combining mobile streaming technology with interactive mobile games, and its competence of developing multiplayer games to facilitate users’ interaction with anyone, anytime, from the world’s most ubiquitous device – the mobile phone. Based on popular brands, Artificial Life’s games strengthen branding and broaden reach for media partners, connecting users regardless of their location.

“LEWIS’ track record of helping companies launch in new markets speaks for itself,” said Schoneburg. “The agency’s strong experience in the wireless and consumer technology sectors will be a huge asset as we continue to gain a foothold in the US market. Our first-ever mobile products lead the convergence of content, media and wireless, and we’re looking forward to increased success.”

Publicly traded on the US market, Artificial Life’s global headquarters are in Hong Kong. Its European headquarters are in Berlin, Germany. The company also has an office in Tokyo, Japan.