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Audi Singapore appoints LEWIS PR

~ Strategic thinking, enthusiasm and energy win the day for LEWIS PR ~

13 Mar 2008
Audi has announced LEWIS PR as PR agency of record for Audi Singapore. The appointment is effective 1 April 2008.

With the recent change in business structure at Audi, PR will focus on building brand reputation to achieve Audi’s 2015 goal to be ‘the most successful premium brand’. The success of the goal will be measured against profitability, prestige leadership, being number one in customer satisfaction, volume targets to deliver at least 1.5 million units by 2015, and to be the most attractive employer in the industry.

In the search, the criteria included strategic thinking, creative ideas, agency credentials, effective execution, and team chemistry.

“Audi is already successful in several markets: we are ahead of key competitors in over 40 markets especially in Eastern and Western Europe. In China we are undisputedly the number one premium brand." To achieve the Audi 2015 goal, public relations, with its cachet for third party endorsement, will add much credibility to building Audi’s brand reputation. The selection of the right PR partner is therefore critical for our success.”
-- Reinhold Carl, Managing Director, Audi Singapore
“The biggest change I have seen since being in Singapore in early 2007 is the healthy increase in brand awareness and a change in perception of Audi as a prestigious brand,” Mr Carl added. “Introduction of new products, re-positioning of our models, marketing and publicity efforts will continue to contribute to this success. We see LEWIS as a promising and up and coming agency with the right credentials, strategic thinking and just as important, the energy, passion and enthusiasm that we welcome on our team to help us achieve our 2015 goal.”

The agency was selected after an intensive search among international and local agencies.