Through our collective experience working with dozens of brands, the LEWIS and LEWIS Pulse teams have developed a series of social media programs based on proven approaches. Each program is designed to address a specific business goal and achieve the fastest route possible to results.
Contact the LEWIS team to find out more about any of our social media programs.
Social Media for Thought Leadership
Goal: Help B2B brands drive demand, leads and revenue by becoming a thought leader
Being seen as an expert and thought leader can significantly impact a B2B brand’s credibility in sales situations, as well as increase online visibility among prospective buyers. But building a thought-leadership position requires a dedicated strategy and a specific mix of tactics. On the Web, content and authority are key. We help you build a body of strong thought-leadership content and market it effectively through social channels to make your company a destination for a given topic. We optimize your blog or web site to encourage visitors to take actions and we integrate your social media program with your other lead generation and lead nurturing activities to help fill the top of your sales funnel. We provide consultancy on social media analytics so you can evaluate results and refine your content. We also provide copywriting and technical resources for creating, optimizing and promoting content and we help you leverage your own network, including employees, partners, customers, to sustain your online profile.
Social Media Response
Goal: Protect online reputations and identify new marketing opportunities through social media
Every day there are conversations happening about your brand, your competitors, your market or your customers in social media. Ignoring those conversations is no longer an option. Social media users expect to be heard and, if met by corporate silence, issues can escalate quickly. Even if your company never faces a social media crisis, it makes sense to monitor those conversations for opportunities such as questions from your community, expressions of need from prospective customers and emerging hot topics that you can participate in.
We use both automated tools and skilled, multi-lingual staff in six timezones around the world to monitor for relevant topics in social media. Our established process, created through years of working with vocal communities, allows us to identify, escalate or respond to issues quickly and appropriately, turning them to opportunities where possible. We work with you to integrate our process with your existing marketing, customer support, community and research functions and help ensure consistent messaging throughout. In the event of a crisis, our experience handling highly sensitive communications challenges and crises comes into play. When we spot growing interest around a specific topic of relevance to your company, we can help you enter the conversation in a meaningful way. Then we track everything in a dashboard and measure using metrics based on your business goals (such as resolution rates, sentiment scores and advocacy impact).
Social Media for Events - a LEWIS Pulse program
Goal: Support B2B brands by promoting their conferences and events using social media tactics
The social media techniques we’ve developed for event marketing allow your brand to interact and directly engage with your attendees and customers. Social media is also a way for non-attendees to follow along online and share information, extending the reach of your event.
We have a team of community management experts that will help amplify your event by running your social media channels and implementing activities that complement your current marketing efforts. Pre-event, we’ll design your content calendar and activities that will increase awareness for your event through contests, giveaways, blogs, and other community growth tactics. We also provide on-site support to ensure that your event is being covered in real-time to our social media audiences.
Social Media for Product Marketing - a LEWIS Pulse program
Goal: Build a community to promote your brand’s products to a targeted audience
To support your product marketing goals, we’ll help your brand locate a target audience, and then identify the select influencers that your audience will listen to. Based on our findings, we will recommend the best social media channel(s) to market your product. In some cases, we will work our way into existing channels, and in other cases, we will launch our own channel and build up a community for you. Working with the right influencers will give your community credibility and help drive product awareness and lead generation. We’ll perform influencer outreach and manage an influencer program designed to amplify your product’s message using innovative social media techniques.