Maynard Webb

Objectives

Legendary Silicon Valley leader, investor and business advisor and former COO of eBay Maynard Webb launched his first book, "Rebooting Work: Transform How You Work in the Age of Entrepreneurship" (Wiley | Jossey-Bass). Maynard hired LEWIS to build a new website – www.maynardwebb.com - to support and promote his book and serve as a central location for selling the book, media inquiries, speaking engagements and overall interest in Maynard's leadership activities.

Strategy

LEWIS visualized a simple, yet interactive website that would effectively promote the book while establishing Maynard Webb's personal brand. The site was built in a user-friendly CMS format that would enable Maynard's own team to edit and add content to the site over time. The site was also structured to incorporate highly visible keywords and technical functionality for search engine optimization.

Results

  • The site proved to be highly effective in supporting the media tour for the book launch and made it very easy for journalists and customers to learn more about Maynard
  • Successful SEO and social media channel integration helped to broaden Maynard's overall brand presence
  • Site traffic continued to grow as Maynard's book reached 6 best seller lists, including the New York Times
 
Specialism DesignDigitalOnline