Digital Bros

Objectives

Digital Bros is a key player in the digital entertainment industry. The launch of the last episode of the RUNAWAY trilogy in 2010, was one of the most important launches in the company's history.

  • Use PR to reach a much wider audience, beyond the regular video game sector
  • Engage with a female audience 
  • Increase sales in the Spanish market 

Strategy

  • Distributing demos and press kits to mainstream and lifestyle media
  • Gaining coverage in non-specialized media
  • Distributing HD video releases
  • Targeting different media by offering exclusive content & materials
  • Optimizing fan contests

Results

  • Outstanding coverage in key media including national dailies (El País, El Mundo, Público, Qué!), lifestyle (InStyle, Ragazza, GQ), radio (Los 40 Principales) and TV (Antena 3, La Sexta, LaSiete, CNN+)
  • More than 200 clippings in mainstream media
  • Over ten interviews arranged
  • Audience of more than 189 million people reached 
  • No 1 position on the Video game Sales Ranking held for two consecutive weeks in Spain
 

Testimonial

  

Thanks to LEWIS PR our communications are now more compelling than ever. The team targets the right publications with the right messaging and ensures that all material sent to journalists is presented in a media-centric way that will generate the desired results.
Ana Lafuente Sanchez, Marketing Manager Iberia
 

 
Specialism DigitalEventsMulti-country